The Helm Group was conceived out of necessity. The founder and president, Ross Hutchings, owned a successful retail store in Orangeville & was finding it a challenge to do marketing at an affordable price. In 2010, Ross was paying attention to media space in high traffic areas not yet utilized as such. He reached out to other local businesses with similar advertising problems. Together they started using these media walls & The Helm Group was born. Entering into 2012, The Helm took on staff & started to host networking events. They then put together a package now known as “Boots On The Ground.” Since then, their strength is truly the group of businesses “Power of the Crowd.” Today, The Helm Group has grown into a well known alternative to traditional marketing companies.